Logotype

OUR HEART BEATS FOR ANIMALS.

Whether dog, cat, rodent, bird, fish, turtle or hedgehog - Vitakraft is there for all pets. Understanding them, their nature, their specific needs and their peculiarities, form the basis of our actions. Every day we develop, produce and distribute high quality and innovative products that meet the natural needs of each pet - from staple foods to snacks, toys and care.

Images Images

Since the foundation of our company more than 185 years ago, the quality of the products has been the top priority of Vitakraft. Our recipes correspond to the latest nutritional and physiological findings and are optimally adapted to the respective animal species. In addition, we aspire to constantly develop the market through innovations. With the goal of making the cooperation between humans and animals even better.

Images
Icon
1100 Employees

in Bremen and the world

Icon
1100 Employees

in Bremen and the world

Icon
1100 Employees

in Bremen and the world

OUR VISION

We understand the intimate bond between humans and animals and want to make the togetherness better every day. In every animal home and everywhere in the world.
True to our Vitakraft brandmessage. Out of love.

OUR MISSION

With passion and empathy for the needs of pets and their owners, we develop, produce and distribute innovative, high-quality and needs-based products. Through sustainable action, we contribute to the conservation of vital natural resources.

OUR VALUES

Outstanding performance, working in partnership, innovative strength & responsible action - these are the pillars on which the values of our company are based.
These core values are the foundation and orientation for our thoughts and actions, and they help us to develop and grow both as individual personalities and as a company.

Logo
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image